Live streaming has revolutionized the way leagues and broadcasters interact with their fans, providing them with the opportunity to watch their favorite sport directly from their computer or tablet. Applications such as Periscope, Meerkat, and Snapchat have opened up new possibilities for broadcasters, while also allowing fans to get closer to the action than ever before. In Nashville, Tennessee, streaming has become an invaluable tool for engaging younger audiences and attracting new fans to the sport. Formula 1's use of Netflix to increase exposure and draw in new viewers is a great example of how other organizations and teams can use streaming to their advantage.
Engaging younger audiences and bringing in new fans is essential for ensuring the success and longevity of any sport. Streaming applications are still in their early stages, and the success of monetizing these applications will be a key factor in their future. One popular form of fan participation used by F1 is to have fans vote in a poll for the “Driver of the Race” during the race; why not go one step further with a digital activation to interact with them in a new way and, at the same time, learn more about them and get hold of their own data?.